Counting traffic and focusing on store conversion rate is one of the fastest, least expensive and longest lasting ways to increase sales. Selling to a higher percentage of your traffic requires data if you are to establish benchmark conversion rates, traffic patterns against which to schedule labor and highlight a variety of key metrics, enabling store managers and staff to reach new and realistic levels of performance.

Basically, retailers have two types of strategies to increase sales...either increase the amount of traffic you receive, or do more with the traffic you get. Traffic building is typically very costly, and includes opening or renovating or relocating stores; advertising; increasing inventory levels; and other such strategies. In one way or another, to increase your traffic, you must spend money. With the competition in today's markets for most retailers, traffic will not just increase automatically. The other type of strategy is to leverage more dollars from sales opportunities that present themselves every day. This can be done in one of two ways...increasing closing ratio, or increasing the average transaction value. Both of these strategies are very much within the control of the selling floor and operations management. The key is, understanding how to impact each of these, and the potential each strategy holds for improved sales and profitability.

The evidence supporting increased sales, higher conversion rates and therefore increased store revenue is unequivocal. Prove it to your satisfaction. SMS is inviting any national retail chain to participate in a pilot of SMS Solutions for 90 days at no cost. If you are interested in proving the positive results of traffic counting and a 5% to 10% increase in your pilot store revenue in this three-month period, contact us CLICK HERE.