Using a traffic performance measurement system, you can quickly identify the period of potential for your stores. It is the only way to identify if there is an adequate number of sales associates on the floor to account for the number of customers. Once these periods of potentials are identified, it becomes easier to build an appropriate schedule.

Most of the time, adding new staff to the sales team would be unnecessary, as simply moving staff hours from weak periods of potential to strong ones will yield an increase in revenue.

You may also find out that you can cut back on the number of staff hours while improving or maintaining the service level, hence maximizing store revenue while reducing cost.