Practices used by store personnel while assisting clients often establish the level of customer satisfaction. Some of these practices include; greeting customers, establishing their needs, highlighting promotions, resolving grievances and closing sales. Each one of these actions are important, but even more important is allotting the necessary time to store personnel to complete these tasks thoroughly.

Traffic measurement systems allow stores to calculate their staff to customer ratio. Generally, this ratio should be between 1:10 to 1:15 (staff to client). When the ratio approaches 1:30, the effect is usually lack of service, which leads to dissatisfied customers and lost sales.

With this insight, steps can be taken to adjust the ratio, subsequently resulting in increased sales and enhanced customer satisfaction.